A Bit About Me
Hello and welcome to New-Stuff.
I’m Lucy Ede, the founder of New-Stuff Ltd, a London-based food and drink development and innovation consultancy. I help to develop new products with all types of businesses ranging from small start-ups to large corporations.
I started out as a Product Selector at Marks & Spencer where I was trained in the fundamentals of product development. Then I moved to Innocent Drinks where I spent 12 years as Head of Innovation, growing the business from a small entrepreneurial start-up to the large brand that it is today.
More recently I have had my own consultancy working with brands including Harvey Nichols, Soho House, Marks & Spencer.
Whether you are a business or an individual with the germ of an idea, I can help you visualise and bring that to life in a fast-paced way.
What Can I Do For You?
From starting completely new categories, to developing retail and hospitality concepts; I have partnered with some of the best brands in the industry to build growth and value for their businesses. I can support you with the following:
• Blank sheet innovation, complete scoping of a concept from product feasibility to launch
• Innovation, range or product strategy workshops and development
• Adding to and expanding existing ranges
• Direct manufacturer liaison to create the new stuff
All projects are unique, and I’m totally flexible so having a chat is the best place to start.
Who I Have Worked With
Contact
If you have a new idea that you would like help in turning into reality, then please do get in touch.